We are a proud community rooted in naval tradition — started by a U.S. Navy veteran from a long line of sailors who understand what it means to serve. Our brand celebrates the unique humor, camaraderie, pride, and experiences that define life in the Navy, crafted for active-duty sailors, veterans, and anyone who appreciates the spirit of naval service.

Our mission is simple but meaningful: to keep the humor and traditions of the Navy alive through high-quality products, exceptional service, and a genuine connection to the naval community. We’re also dedicated to giving back, supporting veterans and active servicemembers through charities and community efforts that honor their service.